Using every resource you can to do search engine optimization is the best way to do it. Why waste a perfectly good bio and publish it as plain text. You should use it to your link building advantage and include some helpful links with proper anchor text there. So when exactly can you use your bio?

1. Personal or company website – There are two ways where you can publish your bio and take advantage of some links. It is recommended that you have your bio on your personal website or blog (or both) and on the website of the company you work for or own. That way people can learn more about you if they need to.

2. Conferences and events – If you are going to be a part of a big event, perhaps one where you will speak to an audience and you are announced to be there on a certain website, you should take advantage of that and publish your bio.

3. Author bio – When you are publishing articles or writing a guest post, you will often be asked for your bio. It is a great way to take advantage of that fact and write it so people can see it.

4. Profiles – If you have a profile on certain social networks or social bookmarking website, you can publish your full bio there and include the links you want.

So how you can actually use the bio to your advantage?

1. Links – You bio should include links. Links are not only for the search engines. Keep in mind that people who are reading your bio are already interested in your and might want to know more. Links will help them and redirect them to the right places where they can learn all that valuable information about you and your business.

2. Co-Citation – In case you don’t know what I mean I will give an example. Let’s say your company’s name has the word SEO in its name. It is a great idea to make your company’s name and the words “SEO tools”, “SEO consulting” etc. stand close to each other. That way, the search engines will eventually find out that the two are connected.

3. Amount of links – The amount of links is completely up to you! Where you put them, how many you use and where they lead to is for you to decide. However, don’t use your bio to spam. If you are going to use links, make them relevant to what you are saying and to the anchor text. That way, everything will feel and will be natural.

As you can see, what you do with your bio is up to you but you should also be careful if you want to do it perfectly good. My advice is to make a couple of versions of your bio with different lengths because the different websites allow different amount of symbols that you can use.

This is a guest post by Lyuben Georgiev. Lyuben is working for Outrider Denmark – one of the largest search engine optimizaiton companies (the experts there commonly refer to it as Søgemaskine optimering bureau) in Europe. He also writes for a lot of blogs including Search Engine Journal.

This is a guest post and the author’s views below are entirely his own and may not reflect the views of Momentum Marketing.