Inbound Marketing Blog

Advantages of Using Social Media for Ecommerce

Advantages of Using Social Media for Ecommerce

Social media channels such as Twitter, Facebook, Google+, LinkedIn and Pinterest can be very powerful marketing tools for any ecommerce venture. Social media allows you to interact more closely with your followers, share relevant information and subsequently increase your customer base. Here are some of the benefits

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Mobile Web Design – Blunders to Look Out For

Mobile Web Design – Blunders to Look Out For

Tablets and smart phones have made it very easy for people to access the internet. As a result, it has become increasingly important to design websites which can be accessed and navigated easily using mobile devices. The following are some of the mistakes to look out for

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Guidelines for Ecommerce Customer Service

Guidelines for Ecommerce Customer Service

Good customer service is very vital for any ecommerce business. When unhappy customers approach you with complaints, you need to ensure that their problems are dealt with as fast as possible. If not, they will simply leave and shop elsewhere, or spread a bad report about your ecommerce site. Here are some suggestions for handling customer complaints efficiently.

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Tips for Making Your Website Mobile-Friendly

Tips for Making Your Website Mobile-Friendly

Is your website perfect for a desktop computer but not designed for a mobile device? You can lose customers by not having a site geared for mobile devices. Read on to learn about ways you can make your website mobile-friendly.

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Online Marketing – How to Measure Your ROI

Online Marketing – How to Measure Your ROI

Many businesses and companies are using various online marketing strategies to promote their products and services. This includes PPC advertising, social media, content marketing and organic SEO. Since online marketing costs a lot in terms of time and money, measuring the results of your efforts is very important.

The following are some tips which will help you assess your online marketing ROI.

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What Can You Really Learn from Analyzing Competitors Links?

What Can You Really Learn from Analyzing Competitors Links?

I have rarely found any value in attempting to copy a competitor’s links, but the competitor’s link profile does give you a foundation upon which to strategize a back link profile. Most of the time, the most valuable links are links you can’t copy, either because they

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HOW TO: Develop a Proper Social Media Attitude

HOW TO: Develop a Proper Social Media Attitude

Social media has become a boon to businesses, but the increased publicity comes with increased risk. Put simply, the Internet makes it easy to seem arrogant and self-absorbed. You can avoid this by remembering that social media is no different than any other social situation — awareness,

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Content – The Purest Form Of Linkbait

Content – The Purest Form Of Linkbait

We all get a warm fuzzy feeling when we come across the notion of “linkbait” for the first and I have to admit the idea of getting links without having to go through the process of link building is one that appeals. The basic theory of “linkbait” is that you create

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5 Local Search Marketing And SEO Tips – Think Global, Act Local!

5 Local Search Marketing And SEO Tips – Think Global, Act Local!

Smart businesses increasingly recognise the importance of local search marketing and SEO. Whilst the internet has undoubtedly opened up the entire planet for business, it’s also opened up the local high street. Studies suggest that 97% of American consumers use the internet to find local goods and

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At Your Fingertips: How to Evolve Your Business With Mobile

At Your Fingertips: How to Evolve Your Business With Mobile

Technology has truly made our lives much easier and more comfortable. Now, everything seen outside your home can be seen through the monitor of your desktop computer. The whole world can be encased in a 14” LCD monitor and all we have to do is click. Technology

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